Case Study · Full Shopify Store Build
Full Shopify Store Build for mypokerface.ai — Design, Content, SEO & Setup
Custom Deck Website · Complete E-commerce Solution
Visit mypokerface.aiProject Brief
mypokerface.ai sells custom playing card decks — personalized gifts and premium collector sets. The client needed a complete store from scratch: a brand-aligned design, product pages with real-time personalization, full SEO infrastructure, and marketing tracking ready for paid campaigns from day one. This was a full-scope engagement — design, content, technical setup, and growth tooling — delivered as a single, cohesive project.
Goals
- Full website design: homepage, collections, and product pages with consistent brand identity.
- Product customization functionality: text fields, image uploads, and design selection on product pages.
- Responsive mobile layout fully optimized for conversion across all devices.
- Complete SEO architecture: products, collections, URLs, metadata, and images.
- Facebook Pixel with event tracking and Google Analytics for performance reporting.
- Shipping profile configuration: rates, zones, rules, and expedited production options.
Key Customizations
Product Customization Engine
Built real-time product personalization — customers configure text fields, upload their own images, and choose box designs directly on the product page, creating a unique shopping experience.
Conversion-Optimized UX
Designed the full purchase flow from collection browsing to checkout with CRO strategy — strategic CTA placement, optimized product grid, streamlined cart, and Shop Pay integration.
Full SEO Architecture
Configured end-to-end SEO: product URLs, metadata, image alt text, collection structure, and page hierarchy — built for long-term organic discoverability from day one.
Marketing & Analytics Stack
Integrated Facebook Pixel for event tracking and retargeting campaigns, Google Analytics for performance reporting, and consistent branded visuals across all touchpoints.
Technical Implementation
The entire store was built without relying on paid apps for core functionality — product personalization was implemented natively through Shopify's line item properties system, keeping the codebase lean and the storefront fast.
Custom Shopify Theme
Tailored Shopify theme with unique branding elements — responsive grid optimized for deck showcasing, gallery-quality product imagery, and visual-first layouts.
Product Customization (Line Item Properties)
Custom text fields, image upload functionality, and personalization options implemented via Shopify line item properties — no third-party app required.
Facebook Pixel + Google Analytics
Full pixel setup with event tracking (ViewContent, AddToCart, Purchase) for retargeting, plus GA4 integration for sales trend and user behavior reporting.
Shipping & Operations Setup
Complete shipping profile configuration — rates, zones, rules, and production lead time options including expedited production for time-sensitive orders.
Visual Showcase
A high-performance custom deck Shopify store with seamless mobile responsiveness, conversion-focused design, and robust marketing capabilities.
Need a full Shopify store build?
Design, content, SEO, and marketing setup — delivered as one complete package.